Visual work.
Systems thinking.
Digital culture.

Aditi Saini, IMBA student working across content, motion, branding, and analytics. Based in Uttar Pradesh, India.

Content Strategy Motion Design Brand Intelligence Data Analytics
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01
Visual Work

Social.
Motion.
Visual stories.

Content built for short attention spans, edited with precision, rooted in internet-native thinking. Reels, motion, brand visuals, and campaign concepts across platforms.

Reel
Short-form Edit
Reels · Vertical
‹
Carousel image 1
Carousel image 2
Carousel image 3
Carousel image 4
›
Carousel Design
Instagram · Content
Motion
Motion
Motion Graphics
After Effects
Community Management
Community Management
Social · Analytics
‹
Brand slide 1
Brand slide 2
Brand slide 3
Brand slide 4
Brand slide 5
Brand slide 6
Brand slide 7
Brand slide 8
Brand slide 9
Brand slide 10
›
Brand Identity
Visual Direction
Moodboard image 1
Moodboard image 2
Moodboard image 3
Moodboard image 4
Moodboard image 5
Moodboard image 6
Moodboard Research
Visual Strategy
Audio-Visual Edit
After Effects · Premiere
Campaign Concept
Campaign Concept
UGC · Social Strategy
02
Systems & Analytics
Strategy becomes intelligence
when it's built into systems.
Data Intelligence · 2024
Cyber Financial Crime Risk Analytics — India
2.4M
Records Analyzed
28
States Mapped
94%
Pattern Accuracy
Risk Distribution by State
Crime Typology
Cyber Financial Crime
Risk Analytics

Cloud-based analytics system using PySpark and Power BI to map cyber financial crime patterns across Indian states, surfacing regional risk clusters and typology distributions from 2.4M+ records.

PySpark Power BI Risk Modeling Data Pipeline Cloud
Marketing Intelligence · 2024
Lead Scoring & Sales Intelligence Dashboard
ROC Curve — Model Performance
AUC 0.89
Lead Priority Segments
Hot
82%
Warm
61%
Cold
29%
Churn
15%
38%
Conversion Lift
4.2×
Score Accuracy
ML
Predictive Model
Predictive Lead Scoring
& Sales Intelligence

Machine learning system that prioritizes leads by combining engagement behavior, acquisition quality, and conversion probability, surfaced through CRM-style dashboards with actionable segmentation.

Python · ML Lead Scoring Power BI CRM Behavioral Data
03
Playground
Current signals,
unfinished thoughts.

Ideas I'm sitting with. Experiments that haven't resolved yet. Things influencing how I work.

Observation
De-influencing as the most honest trend in years

People are publicly recommending against purchases. That's not anti-marketing, it's the highest-trust signal a brand can receive. What does a brand strategy look like if it's optimized for honesty instead of conversion?

Light of technology
Messy aesthetic
Minimalist Café Interior
Notes app
May 2025
Experiment
AI avatar testing
with HeyGen

Running a small experiment: same script, human presenter vs. AI avatar. Measuring watch time and comment sentiment. Hypothesis, audiences are adapting faster than brands think.

Ongoing
Reference
Things I keep returning to

Spotify Wrapped: data as cultural event.
Zomato India: hyperlocal voice done right.
A24: taste as distribution strategy.
Duolingo TikTok: persona as infinite content.

Archive
Typography Experiment
How type
creates mood

Same sentence, 6 different typefaces. The meaning shifts entirely. Testing this as a brief for brand identity work.

June 2025
Signal
Newsletters as trust infrastructure

The return of email isn't about open rates. It's a signal that audiences want slower, more deliberate content relationships. The inbox is the last unalgorithmed space.

April 2025
In Progress
Visual identity
for a hypothetical brand

Building a full brand from nothing to name, mark, color story, voice, content rules. No client. Just to see what a brand with a genuine aesthetic point of view looks like when there are no compromises.

Ongoing
04
About

Making work
that has a
point of view.

IMBA student. Started in video editing, timelines, motion, the discipline of knowing when to cut. That background still shapes how I think about pacing, attention, and what it takes for something to land.

I work across content, branding, analytics, and strategy. The through-line is a preference for work that's considered. That communicates through composition as much as explanation.

Interested in brands that have a genuine aesthetic sensibility. Less interested in everything else.

Education IMBA currently enrolled, graduates in 2027
Background Video editing, After Effects, motion design, before marketing
Experience Abstract MediaVerse, Aria Telecom, TEDxNIIT University
Tools After Effects, Canva, Brevo, Rival IQ, HeyGen, Dora AI, PySpark, Power BI
Based Uttar Pradesh, India
Open to Brand, content, or strategy roles, at places with taste

Let's make
something
worth making.

Open to roles, collaborations, and conversations with people building things they actually care about.

LinkedIn
Aditi Saini↗
 Email
aditisaini704@gmail.com↗
 Instagram
@aditi↗